4.8 (1,700+ Verified Reviews)

ROWELLA | ELEGANT MAXI DRESS

£88.20 £38.77 Save 56%

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2 items: 10% off · 3 items: 15% off

Only pieces left in stock

UPDATE: Due to high demand and our ongoing warehouse relocation, only a limited number of items remain available. As long as you can still click “Add to Cart”, the item is still in stock.

Sizing guide: if you are between two sizes, choose the larger one for more comfort (especially if you have a fuller bust or hips).

Size (ES)	Equiv.	Height (cm)	Weight (kg)
36	S	155–165	45–53
38	M	160–170	52–60
40–42	L	165–175	60–70
44	XL	170–180	70–80
46	2XL	170–185	80–92
48	3XL	175–190	92–105
50	4XL	175–195	105–120

Shop with confidence: if you have any questions, contact us and we'll advise you. And if it doesn't meet your expectations, we'll handle the return or size exchange quickly and hassle-free.

Movement and Elegance in Every Step

A maxi dress with V-neckline and long sleeves, soft pleats and an adjustable tie at the waist that defines your figure with delicacy and charm. The flared skirt offers a romantic and feminine silhouette, whilst the subtle floral print throughout the garment adds a refined and timeless touch. Designed to fall impeccably over the body, this piece combines elegance and comfort effortlessly.

Why Hundreds of Women Already Love It

✦ Perfect fit to your measurements The dress includes a delicate tie at the waist that allows you to shape the silhouette according to your comfort, for a figure that's always flattering.

✦ Soft and breathable fabric Crafted with a lightweight and airy fabric that feels pleasant against the skin and guarantees comfort throughout the day, both in casual settings and on special occasions.

✦ Elegant and functional design From an outdoor lunch to a special dinner, this timeless cut will make you feel impeccable without sacrificing freedom of movement or your confidence.

At Whitmore, we are always here to help. Our dedicated customer service team is available to assist you quickly and reliably with any questions or concerns.

You can contact us at any time, and we aim to respond to all enquiries within 24 hours.

Please use our contact form or email us directly at:

Not completely satisfied? No problem. We offer a 30-Day Money-Back Guarantee, so you can shop with complete confidence and peace of mind.

Orders are dispatched within 48 hours and include full tracking information. Delivery is fast and reliable via DPD, Royal Mail or a trusted courier service.

Payments are processed through secure, encrypted payment gateways, and your personal information is never stored or shared.

Delivery is 100% guaranteed, and in the unlikely event of any issues, you will receive a full refund promptly.

Shop with complete confidence, backed by UK customer support and our 30-Day Money-Back Guarantee.

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ABOUT WHITMORE BRIGHTON

Whitmore stands for light, timeless clothing inspired by the relaxed summer days around Brighton. Clean designs, comfortable fabrics, and a sense of freedom are at the heart of every collection.

Due to a recent warehouse relocation, we’re moving to a new location. As a result, many of our most popular pieces are now available in limited quantities. Take advantage before the last items are gone.

Excellent

Rated 4.8/5 among 1778 Verified Reviews.

Verified

4 Days Ago

Perfect Lightweight Summer Jacket

Really nice lightweight summer jacket. Perfect for cooler evenings or unpredictable weather. Fits comfortably and looks modern. The quality is good and the material feels comfortable to wear. Definitely good value for money.

James W.

Verified

2 Days Ago

Fast Delivery & Lovely Dress

The delivery arrived quicker than expected. The dress is super lightweight and perfect for warmer days. Fits beautifully and feels high quality. Very happy with it!

Emily M.

Verified

3 Days Ago

Lovely Set, Slight Delivery Delay

The set looks really lovely and feels comfortable to wear. The delivery took a little longer than expected, but the quality definitely makes up for it.

Sophie F.

Verified

2 Days Ago

Perfect Fit & Fast Delivery

The T-shirt fits perfectly and feels really comfortable to wear. Delivery was quicker than expected. Would definitely order again.

Daniel B.

Verified

6 Days Ago

Very Happy with My Purchase

The dress looks exactly like it does in the pictures. The fabric is lightweight and comfortable to wear. Delivery was smooth and everything arrived well packaged.

Charlotte L.

Verified

4 Days Ago

Lovely Dress, Delivery Was Fine

The dress looks really beautiful and feels comfortable to wear. Delivery took a couple of days longer than expected, but it was definitely worth the wait.

Rebecca R.

9 out of 10 customers bought this together

-50%

Whitmore | Men’s Cargo Shorts (Buy 1, Get 1 FREE)

£89.95 £44.95

-50%

Whitmore | Premium Stretch Cargo Trousers for Men (Buy 1, Get 1 FREE)

£99.95 £49.95

-61%

Whitmore | Relaxed Elegant Dress

£89.95 £34.95

-60%

Whitmore | Elegant Cardigan

£74.95 £29.95

Free delivery

We want to offer our customers the best possible service. That’s why we always provide free delivery across the United Kingdom. Orders placed before 11:00 pm will be processed the next working day.

Customer service

Our customer service team is available Monday to Friday, from 8:00 am to 8:30 pm.

Secure payments

On our website, you can pay securely using Mastercard, Visa, Apple Pay, and PayPal. We use advanced security technologies to protect your payment details, so you can shop with peace of mind.